Operations over flash.
Density matters more than gradients. A dispatcher saving 15 seconds per assignment beats a hero animation every time.
Built by people who watched their service business run on Excel.
prime-amc started after watching a 30-technician HVAC company in Bengaluru lose 11% of its renewable contract revenue in one year — not because customers churned, but because the renewal date slipped past unnoticed in a 2,000-row Excel sheet.
Existing tools were either too expensive (US enterprise FSM at $200+ per technician per month) or too dated (India SMB legacy that hasn't seen a UI refresh since 2014). We built the third option — modern UX, AMC-native data model, priced for SMBs.
What we believe
Plain language.
If you need a dictionary to use the product, we lost. "Active contracts expiring in 30 days" beats "Renewal Pipeline Q2 Funnel."
The job site is the source of truth.
Photos and signatures from the technician's phone beat email trails every single time. Build for the field, not the conference room.
The team
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Team photos and bios coming soon.